Posts in Content


April 24th, 2017 Posted by Content No Comment yet

The life of a creative is an insane roller coaster.

One day you’re in the mindset of “I can do this! I am killing this creative thing! My mind is overflowing with ideas!”

And then the next day (or even 15 minutes later) you’ve done a 180 and find yourself in the mindset of “Hmmm, what blog post should I write today? Does anyone besides my mom even care? Am I just wasting my time?

The struggle is real.

And a lot of times, that struggle is really hard to push past. Like harder than getting out of bed early on Monday morning.

Sometimes I stare at a blank screen for what seems like hours.

Waiting for inspiration, waiting for that cartoon light bulb to pop up above my head. Sometimes it does, sometimes it doesn’t.

And if it doesn’t, you need to have a plan B. And for me, that plan B is looking to others.

Accept that sometimes you need to go outside yourself to find creativity.

When you are struggling to find inspiration within, it’s totally okay to look outside to find that spark that gets you going.

Know that everyone struggles with being creative at times.

You are not alone in your creative block!

No creative is ever 100% on top of their game.

That’s a major part of who creatives are — they are following the ebbs and flows of creativity.

So, when I’m feeling BLAH and 0% creative, these are my go-tos.


#1. Daily Stoic Instagram

Photo credit: Daily Stoic Instagram

There is no shame in finding inspiration in inspirational quotes. Where do you think they got their name from?

Inspirational quotes have gotten a bad rep, but if they work for you, GREAT.

Some work for me, and some I just roll my eyes over.

However, these inspirational quotes are all about stoic philosophy which traces all the way back to the 3rd century B.C.! You can read more about Stoicism here.



Sometimes just reading about other #girlbosses helps me find motivation.

And is a great place to do that.

With tips on everything from career, to health and beauty, to fashion and everything else a girl needs, this website is sure to get your noggin going.


#3. Goal Digger Podcast by Jenna Kutcher

Photo credit:

This girl has the creative and business stuff down to a T.

Her attitude about business and life is just absolutely fabulous and the advice she offers is just incredible.

I love listening to these podcasts while I’m getting ready in the morning to really get a great start to my day. I begin work feeling ready to kick a** at being a creative.

But I also reach for the Goal Digger Podcast when I’m at the gym or when I’m feeling I need a little pick-me-up.

Trust me, you will not regret listening to this!


#4. The Skinny Confidential Him & Her Podcast

Photo credit: The Skinny Confidential

Lauryn, the girl behind The Skinny Confidential blog is just AMAZING.

She is real, raw, and says it like it is. Never apologizes for who she is and has great advice on everything from beauty to business. We could all learn a little something from her.

This podcast she does with her entrepreneur husband offers some great tips and insight into the world of running your own business, with some TMI stories and fun guests thrown into the mix.

If you’re looking for a laugh and some tips to apply to your life, give this podcast a listen.


#5. Gary Vee Instagram

If you’re in need of some butt kicking, head on over to Gary Vee’s Instagram.

Brutally honest and fearless of profanities, Gary Vee is sometimes just what you need to get things in gear.

I like to head to his page when I start to doubt what I’m doing.

Gary gives a quick shot of “stop doing sh** you hate” and I’m back on the creative wagon again.

Sometimes that’s all it takes!


I hope you guys will find some of these helpful and inspirational. Don’t forget — we all get lost sometimes, so don’t overthink it!



April 17th, 2017 Posted by Content No Comment yet

top-tool-productivity-get-tasks-doneSitting there staring at my list of to-dos, I felt the anxiety coming on STRONG.

So much to do and I can’t even start.

I’m sure you’ve been there – we all have. And we hate it.

Few things feel worse than staring at your long list of tasks and staring some more, and staring some more . . . never really getting started.

And once that feeling of panic and anxiety starts coming in, it is HARD to back yourself away from it.


I can’t even tell you how many times I was faced with this.

I struggle with anxiety normally, and this to-do list panic certainly wasn’t helping.


So, I decided it was time to figure something out.

I was a bit scared to plunge into the world of electronic organization, to be honest.

My whole life I have LOVED writing down assignments, projects, etc. in my agenda.

Doodling around my to-dos to make them prettier and also, to postpone actually starting on them was a fav activity of mine.

Also, can we talk the physical act of crossing things off your to-do list? It’s possibly the most fulfilling feeling.


However, at one point, agendas/planners just stopped working for me.

So I went to my computer and researched some task planning tools. Nothing really grabbed me.

That is, until I found . . .

Google Calendar. (Cue “Hallelujah” song.)

No, I am not getting paid to write this. I am writing this from the bottom of my OCD, yet easily distracted heart.

Let’s go into the reasons why Google Calendar has been a literal lifesaver.


Why I Am Obsessed With Google Calendar


1. Color Coding!

I am a sucker for color coordination. I used to be that girl who matched her purse to her outfit daily (thankfully, I’ve realized my time can be used better elsewhere, but that color coordinating is still inside me.)

I use purple for anything Copy Girl.

I use green for health stuff (gym time, workouts, etc).

I use yellow for social things (dinner dates, events, and so on).

I use turquoise for all things wedding.

This makes it super easy for me to take a look at the day and see if it is going to be a more work-heavy day, a more social-heavy day, etc.

2. Plans Change

I LOVE how easy it is to change the times on your Google Calendar tasks. Sometimes I don’t allot myself quite enough time to finish an article, and it takes all of about a minute for me to adjust other things to make room for more time.

I always hated scribbling things out on my agenda an re-writing them somewhere else.

YUCK to clutter and scribbles and ugly planners!

** The key to this feature of Google Calendar is only using it when you need to – not just when you want extra time to watch “Big Little Lies” again.

3. Plan Ahead

It is so easy to skip a couple months ahead to place a reminder to email someone, or check up on something.

4. No Time NOT To Do Things

This is probably the most important reason why I love Google Calendar.

I open up my calendar and see that my day is pretty packed with stuff to do.

A busy day means no room for B.S.

I know that if I waste time on Instagram rather than doing what my calendar says I should be doing, it will postpone everything else and I will end up working far later into the night.

By allotting tasks certain times (ex: Write article for X from 1 – 3:30) I can seriously get s**t done.

I am forced to get “in the zone.”

With Google Calendar, I feel like a task master king. 

5. It’s Also on My Phone

Honestly, the Google Calendar app is far more beautiful than its desktop version.

I use my desktop one more since I’m on my computer so much, but I love having the option of the app when I’m on the go.


Are you ready to give Google Calendar a try? It’s super quick to set up, incredibly user-friendly, and totally FREE.

I’d love to hear about what tips you have and what tools you use for productivity. Share below!



April 10th, 2017 Posted by Content No Comment yet


Now that you know what the heck copy is, you should be able to see that it is almost everywhere in your business.

However, there are 10 places online that you use copy the most.

Here they are:

  • Blog posts
  • Website Home Page
  • Emails
  • CTAs (calls to action)
  • About Me Page
  • Tweets
  • Facebook Updates
  • Guides/Ebooks
  • Sales Pages
  • Webinars

You may think twice next time before shooting off that quick email . . .

But don’t put too much thought into it.

Just make sure you pay attention to what you’re writing and what message it may be conveying.

You always want your copy to be in your voice.

And you want your copy to serve as a way to connect with people.


So before diving into that blog post or Facebook post, take a minute to think about what you’re writing.

You just may hook your next client if you use the right words!

(That’s the point, right?!)




April 3rd, 2017 Posted by Content 4 comments

So now that you guys are in the know about copy, let’s get into it.

Do emails with massive amounts of text terrify you?

Whenever I open up a long email, I feel just like Lucille Bluth.

GIF credit: Giphy

Uh uh. Not happening.

Too much text is an immediate turn-off. And no one wants to be turned off. Ever.

No matter how much time I have to read that long email, I just can’t bring myself to do it.

And in reality, that’s the way 99% of people feel.

Don’t make the same mistake with your copy.

You don’t want to shut the door in your readers’ faces with your long text.

The world is fast-paced, and you’ve gotta keep up.

So give your readers a break, a visual one.

Allow them to take a moment to scan through your text, note important things and then go back to read more.

They’re likely to gather more information from your copy if it’s written like this.

So let’s break it down.

Short, sweet, to the point.

You can add fluff later on and where it’s appropriate.

Now you try it.

Think about the copy you need to write – an email, a blog post, whatever.

Write down the major points you want to cover — those will be your subheadings.

Then, fill it in with a little “fluff.” But don’t go too far with your fluff, your readers will get distracted.

Speaking of fluff . . .

Photo credit: Dog’s Breed List

Don’t let your readers get distracted.

Don’t give them time to get distracted.

This subheading method will help keep things to the point.

Which is great for those of us (ahem, ME) who can get a bit too blabby sometimes . . .

Stay tuned for more tricks like this!



March 27th, 2017 Posted by Content No Comment yet

What the heck is “copy,” and why do you need it?

“Copy” is the quick and easy way of saying “copywriting.”

Now what the heck is “copywriting?”

Copywriting is the writing of anything you use on a daily basis to communicate with your clients, your colleagues, etc.

In short, copy is every single little word you write for your business.

That means an email, a Facebook post, a Tweet, truly anything!

Now do you see why copy is so important?

Without copy, your business couldn’t exist.


So guess what that means? You’re already a copywriter! You’ve written words for your business, which makes you an official copywriter!

You may not feel like a super skilled or experienced copywriter, but you are certainly on your way there. With a little bit of guidance, you will soon be calling yourself a master writer. 



March 20th, 2017 Posted by Content No Comment yet

“What do you want to do with your life?” This is a question that we have been asked since we were very young.

And ugh — isn’t it just the WORST sometimes?

Some of us have an answer, and some of us don’t.

If you are the person who has an answer right away, you will probably feel your entire world crumble underneath you when someone asks you “why?” or “how are you going to do that?”

You will undoubtedly feel anger at their doubt in your dreams.

And if you are the person whose response is an eternal “ummmmm,” then you are going to feel like a tiny little ant in a room full of giants, completely crushed by the fact that you have no idea what you want to do with your life.


But just because you don’t know the answer to that question right now doesn’t mean you’re doomed for failure or a mediocre life.

In fact, NOT having an answer to that question may open you up to a lot of opportunities you never imagined!

But as you can tell by the title of this post, knowing your skills is step #1 in creating copy for your business.

I’m going to be totally honest: knowing your skills is step #1 in creating your business, period.

So let’s get into it.


First of all, know that everyone has a strength, what some people call “a gift.” I’m not a big fan of the word “gift” — I find it overwhelming and intimidating.

It’s much easier to make a list of your strengths than it is to make a list of your gifts, am I right?

So, grab a piece of paper and a pen (or your phone or your laptop), and start making a list of what your strengths are.

Don’t think just in terms of what could create a successful business, or what you think will sell. Write down anything that you think is a strength.

Can you solve math problems ridiculously quickly?

Do you have an eye for a good photo?

Are you incredibly organized?

Are you a good listener?

These are all things you should be thinking about when gathering your strengths. Nothing is too small or unimportant to put on your list!

One thing that is super important: don’t be picky. Think of everything you can and give everything you can a chance.

Give yourself permission to do a lot of different things — don’t force yourself to focus on one thing before you’re ready.

Sometimes you’re just not sure what you’re capable of!


Now that you’ve got your list, you can start putting your strengths to the test.

Take action and take note of how things go. This is a great way for you to experience many different things!


Once you see one of your strengths shine brighter and more successfully than the others, and you see yourself gaining experience, then limit your work to that thing.


Such an important piece of this process is making sure you do not force yourself to do things that don’t make you excited.

If you think you can find success by become a wedding photographer, but in reality you HATE taking pictures, then don’t force it!


In order to truly find success, you have to work hard. And it is nearly impossible to work hard at something you really don’t like.

Sure, you may be able to for a while, but you are going to burnout somewhere down the line.


One of the biggest takeways from this post is to realize that everyone goes through a path of discovery to determine what strengths to say goodbye to, and what strengths to move forward with.

And always remember that it is okay to give up! If you go down a path that just doesn’t feel right, don’t keep forcing it.

It is totally okay to give up and move on.


The two biggest questions you should ask yourself with your business are:

  1. Am I seeing success? You don’t have to be making millions, but is it generally working?
  2. Am I happy? Do you enjoy what you are doing? Be realistic and know that every day isn’t going to be sunshine and rainbows (no matter how much you love your work, you will be frustrated by it at times), but you have to overall feel happy about what you are pursuing.

I would love to hear what some of your strengths are! Share them with me here or on Facebook.




Let’s Get Started: The First 3 Steps in Creating Copy For Your Business

March 13th, 2017 Posted by Content No Comment yet



A lot of people don’t like to write. Like actually HATE writing. That’s why people like me – copy writers – exist.

You likely have a business or a product that you want to promote and that, of course, requires some content.

But if you’re one of those people who shrivels at the thought of writing words for your website, a blog post, a newsletter – whatever it may be, do not fear – you can do it! We are in this together.

I am here to help you through the process of creating content that will bring success to your business minus all the hair-pulling stress.

Below are my first 3 steps for creating content for your business. This will make it all feel so much less scary – I promise!


#1. Know your skills.

We all have our own set of skills, so the first step is determining what your gift to the universe is.

What do you feel like you have to offer people? Do you have something that others always say “wow – you’re so good at that!” about? If so, that may be your ticket to ride!

And don’t worry if you struggle to come up with things, phone a friend. Sometimes its easier for those around you to see your skills than it is for you to look deeply into yourself and uncover them!


#2. Know your target audience.

You can’t expect for your business to go further than your day dreams if you aren’t pitching your skills to the right people.

Before you start even think about sitting down and writing content for your business, you need to figure out who your business is trying to target. Who is your dream client or customer?

You would never try to sell a snowplow to someone living in southern California, would you? Hopefully, your answer is “no.”

The same goes with your business. In order to get your service or product noticed, you have to put it in front of the right people.


#3. Be Yourself.

You can only pretend to be someone else for so long. Eventually the curtain will fall, and your clients will see that the Great Oz is, well, not so great.

Thus, to save yourself the embarrassment of disappointing someone somewhere down the yellow brick road, and to also save yourself from the problem of working with clients who really aren’t compatible with you, make sure to be yourself from day one.

What worked for someone else won’t necessarily work for you. If you are yourself you will attract the right customers for YOU and you will have lasting success with your business.

Remember, you have a gift to the universe that no one else has!


So what do you guys think? Feeling a little less scared about writing content?

If not, don’t worry. This just scrapes the surface of each of these topics. One step at a time, right? I prefer to do things that way to keep from feeling overwhelmed.

The next post will go deeper into step #1 to give you more specific information about how you can determine what your skills are.


You guys can do this! I have 100% faith that with a little bit of help, you can create the content that will attract the clients of your dreams.


Speaking of dreams, be sure to give yourself a break from all this business stuff. You have time to figure it out. Don’t lose sleep over it and definitely don’t stay up until the wee hours of the morning trying to figure it all out at once. Trust that things will fall into place when they should.


Until next week, stay positive and if you know of anyone who you think could benefit from my newsletters, please send them my way to sign up 🙂
Lots more fun to come! I am beyond excited to work with you and help you learn how to find success and happiness in your business.