Let’s Get Started: The First 3 Steps in Creating Copy For Your Business



A lot of people don’t like to write. Like actually HATE writing. That’s why people like me – copy writers – exist.

You likely have a business or a product that you want to promote and that, of course, requires some content.

But if you’re one of those people who shrivels at the thought of writing words for your website, a blog post, a newsletter – whatever it may be, do not fear – you can do it! We are in this together.

I am here to help you through the process of creating content that will bring success to your business minus all the hair-pulling stress.

Below are my first 3 steps for creating content for your business. This will make it all feel so much less scary – I promise!


#1. Know your skills.

We all have our own set of skills, so the first step is determining what your gift to the universe is.

What do you feel like you have to offer people? Do you have something that others always say “wow – you’re so good at that!” about? If so, that may be your ticket to ride!

And don’t worry if you struggle to come up with things, phone a friend. Sometimes its easier for those around you to see your skills than it is for you to look deeply into yourself and uncover them!


#2. Know your target audience.

You can’t expect for your business to go further than your day dreams if you aren’t pitching your skills to the right people.

Before you start even think about sitting down and writing content for your business, you need to figure out who your business is trying to target. Who is your dream client or customer?

You would never try to sell a snowplow to someone living in southern California, would you? Hopefully, your answer is “no.”

The same goes with your business. In order to get your service or product noticed, you have to put it in front of the right people.


#3. Be Yourself.

You can only pretend to be someone else for so long. Eventually the curtain will fall, and your clients will see that the Great Oz is, well, not so great.

Thus, to save yourself the embarrassment of disappointing someone somewhere down the yellow brick road, and to also save yourself from the problem of working with clients who really aren’t compatible with you, make sure to be yourself from day one.

What worked for someone else won’t necessarily work for you. If you are yourself you will attract the right customers for YOU and you will have lasting success with your business.

Remember, you have a gift to the universe that no one else has!


So what do you guys think? Feeling a little less scared about writing content?

If not, don’t worry. This just scrapes the surface of each of these topics. One step at a time, right? I prefer to do things that way to keep from feeling overwhelmed.

The next post will go deeper into step #1 to give you more specific information about how you can determine what your skills are.


You guys can do this! I have 100% faith that with a little bit of help, you can create the content that will attract the clients of your dreams.


Speaking of dreams, be sure to give yourself a break from all this business stuff. You have time to figure it out. Don’t lose sleep over it and definitely don’t stay up until the wee hours of the morning trying to figure it all out at once. Trust that things will fall into place when they should.


Until next week, stay positive and if you know of anyone who you think could benefit from my newsletters, please send them my way to sign up 🙂
Lots more fun to come! I am beyond excited to work with you and help you learn how to find success and happiness in your business.




Author: lesliekhughes@gmail.com

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