So now that you guys are in the know about copy, let’s get into it.

Do emails with massive amounts of text terrify you?

Whenever I open up a long email, I feel just like Lucille Bluth.

GIF credit: Giphy

Uh uh. Not happening.

Too much text is an immediate turn-off. And no one wants to be turned off. Ever.

No matter how much time I have to read that long email, I just can’t bring myself to do it.

And in reality, that’s the way 99% of people feel.

Don’t make the same mistake with your copy.

You don’t want to shut the door in your readers’ faces with your long text.

The world is fast-paced, and you’ve gotta keep up.

So give your readers a break, a visual one.

Allow them to take a moment to scan through your text, note important things and then go back to read more.

They’re likely to gather more information from your copy if it’s written like this.

So let’s break it down.

Short, sweet, to the point.

You can add fluff later on and where it’s appropriate.

Now you try it.

Think about the copy you need to write – an email, a blog post, whatever.

Write down the major points you want to cover — those will be your subheadings.

Then, fill it in with a little “fluff.” But don’t go too far with your fluff, your readers will get distracted.

Speaking of fluff . . .

Photo credit: Dog’s Breed List

Don’t let your readers get distracted.

Don’t give them time to get distracted.

This subheading method will help keep things to the point.

Which is great for those of us (ahem, ME) who can get a bit too blabby sometimes . . .

Stay tuned for more tricks like this!



Leave a Comment

Your email address will not be published. Required fields are marked *