So now that you guys are in the know about copy, let’s get into it. Do emails with massive amounts of text terrify you? Whenever I open up a long email, I feel just like Lucille Bluth. Uh uh. Not happening. Too much text is an immediate turn-off. And no one wants to be turned off. Ever.
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WHAT IS COPY, AND WHY DO YOU NEED IT?
What the heck is “copy,” and why do you need it? “Copy” is the quick and easy way of saying “copywriting.” Now what the heck is “copywriting?” Copywriting is the writing of anything you use on a daily basis to communicate with your clients, your colleagues, etc. In short, copy is every single little word
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STEP #1 IN CREATING COPY FOR YOUR BUSINESS: KNOW YOUR SKILLS
“What do you want to do with your life?” This is a question that we have been asked since we were very young. And ugh — isn’t it just the WORST sometimes? Some of us have an answer, and some of us don’t. If you are the person who has an answer right away, you will
